Consumer empowerment refers to the idea of giving individuals the knowledge, skills, and resources needed to make informed and independent decisions about their purchases and consumption behaviors. This can involve providing consumers with access to information about products and services, as well as tools and resources to compare options and assess their impact on personal health, the environment, or society. Consumer empowerment also includes advocating for consumer rights and protections, such as fair pricing, product safety, and transparency in advertising. Overall, the goal of consumer empowerment is to enable individuals to be active participants in the marketplace and make choices that align with their values and preferences.